Effective July 1, 2021, a change in NCAA policy will provide Gonzaga student-athletes the opportunity to capitalize on their name, image, and likeness (“NIL”). Approval of this policy comes on the heels of Gonzaga Athletics’ announcement of “Next Level,” a comprehensive NIL programed designed to train student-athletes in personal brand management, financial literacy, business and entrepreneurship, social media, and NIL rules.

Pursuant to the new NCAA guidelines, Gonzaga Athletics has adopted a Name, Image, and Likeness Policy that is designed to maximize the NIL opportunities available to Gonzaga student-athletes. That policy is published HERE.

Gonzaga Athletics enjoys widespread support locally, nationally, and internationally. As a result of this support, a broad range of Gonzaga student-athletes in all sports can look forward to engaging in NIL activities. The FAQ below is designed to serve as a resource for boosters, fans, and others interested in engaging in NIL activities. Additional questions may be directed to compliance@gonzaga.edu.

May Gonzaga boosters participate in NIL activities?

• Yes, any third party that is not employed by Gonzaga University may participate in NIL activities with Gonzaga student-athletes. 

May Gonzaga student-athletes receive payment based on athletic performance (i.e. pay for play)?

• No. Both the NCAA and Gonzaga University strictly prohibit payment based on athletic performance.

May a prospective student-athlete receive payment, or the promise of a NIL opportunity as an inducement to attend Gonzaga University?

• No. Both the NCAA and Gonzaga University strictly prohibit recruiting inducements, including the promise of NIL opportunities upon enrollment.

May Gonzaga student-athletes hire an agent?

• Yes. Provided the agent’s role is limited to NIL marketing activities. Student-athletes are prohibited from hiring an agent to market their athletic ability to secure professional athletic opportunities. Agent relationships must be disclosed to Gonzaga Athletics.

Are student-athletes required to disclose NIL activities?

• Yes. Student-athletes must disclose NIL opportunities to Gonzaga Athletics.

May Gonzaga University participate in NIL activities?

• No. Gonzaga University, Gonzaga Athletics, and Gonzaga employees may not arrange, facilitate, or participate in NIL activities.

Are there limitations on the types of NIL activities Gonzaga student-athletes may engage in?

• Yes. Gonzaga student-athletes may not engage in NIL activities that promote NCAA banned substances or sports wagering activities. In limited circumstances, other NIL opportunities may violate Gonzaga’s NIL policy.

May a Gonzaga student-athlete use institutional trademarks during NIL activities?

• No. Gonzaga student-athletes may not use institutional trademarks during NIL activities.

May Gonzaga student-athletes engage in NIL activities while participating in mandatory team activities (e.g. competition)?

• No. NIL activities must occur outside of mandatory team activities. Additionally, team issued gear and equipment must be used during mandatory team activities.